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Client

Bankrollu

4× Trial-to-Paid Conversion via experience-led design

Duraton

3 months

Focus

Revenue Flows, Feature Monetization, UX Frameworks

Transforming trial engagement into a disciplined, long-term progression system for a sports betting simulator operating in a high-churn, incentive-driven category

Transforming trial engagement into a disciplined, long-term progression system for a sports betting simulator operating in a high-churn, incentive-driven category

Context

Bankroll is a simulator for sports betting designed to help users build disciplined betting strategies without real-money risk. The product operates in a category dominated by free bets, short-term incentives, and rapid churn.

UXLab was engaged to address a structural challenge: transforming short-term trial engagement into sustained, high-quality user value without relying on promotional pressure or gamified manipulation.

Challenges

While initial trial interest was strong, progression into paid usage was inconsistent. Users explored features but struggled to understand long-term value, often treating the product as a temporary tool rather than a system for skill development.

The issue was not feature depth or content quality. The experience failed to guide users from exploration to commitment with sufficient clarity and confidence.

Outcomes

+400%

Trial-to-Paid Conversion

Strategy

Commitment-driven progression design

UXLab approached the product as a behavioral progression system rather than a feature set.

The strategy focused on redefining the trial experience to emphasize learning milestones, decision feedback, and visible progress. The goal was to make long-term value tangible early while reducing uncertainty around what users gain by committing.

At the interface level, this required a shift from dense, feature-forward screens to a calmer, guidance-oriented structure.

The interface was designed to surface context, progress, and next actions at the right moments, supporting comprehension and confidence without introducing visual noise or gamified pressure.

Execution

Progressive value reinforcement

Execution centered on structuring the experience around repeatable learning loops instead of isolated interactions. Key moments were designed to reinforce discipline, clarity, and improvement rather than short-term wins.

The system surfaced relevant insights at the right time, helping users understand not just outcomes, but why decisions succeeded or failed. This reinforced trust in the product as a long-term companion rather than a one-off simulator.

Result

Sustained revenue growth

The redesigned experience produced a fourfold increase in trial-to-paid conversion alongside a 400% increase in user lifetime value. Improvements were driven by clearer progression, stronger commitment signals, and reduced churn during early paid usage.

Rather than relying on incentives or pressure, growth was achieved through structural alignment between user goals, learning outcomes, and monetization logic. The result was a more predictable, scalable revenue model built on long-term engagement.

The product finally started to feel like a system, not a collection of tools. Users understood where they were going and why upgrading made sense.

The product finally started to feel like a system, not a collection of tools. Users understood where they were going and why upgrading made sense.

Tyler Da More, co-founder