Solutions

Case Studies

Let's talk

Let's talk

Client

Bankrollu

+32% Trial-to-Paid Conversion via experience-led design

Duraton

3 months

Focus

Revenue Flows, Feature Monetization, UX Frameworks

Building a conversion optimization product from zero to a repeatable growth engine by turning uncertainty into clear, system-led action for founders and teams

Building a conversion optimization product from zero to a repeatable growth engine by turning uncertainty into clear, system-led action for founders and teams

Context

Boostra is a conversion optimization platform built to help founders and product teams improve website performance without relying on guesswork, fragmented tools, or ad-hoc experimentation.

UXLab designed and built Boostra from the ground up. The engagement covered product definition, experience architecture, launch strategy, and early monetization with a clear mandate to turn CRO from an expert-only discipline into a guided, repeatable system.

Challenges

Most founders understand that their pages underperform, but lack a reliable path to improvement. Existing tools overwhelm users with data, generic advice, or complex dashboards that fail to translate insight into action.

The core challenge was not awareness or traffic. It was decision paralysis caused by uncertainty, lack of prioritization, and no clear connection between actions and outcomes.

Outcomes

+32%

Trial-to-Paid Conversion

Strategy

From analysis to execution clarity

UXLab approached Boostra as a decision-support product rather than a reporting tool.

The strategy focused on guiding users from problem identification to concrete actions with minimal cognitive load. Every part of the trial experience was designed to answer a single question: what should I fix next to increase conversions?

At the interface level, this meant replacing dense analytics with focused recommendations, clear severity signals, and a sense of progression. The product emphasized clarity over completeness and direction over optionality.

Execution

Product-led conversion guidance

Execution centered on building an experience that feels opinionated, fast, and actionable from the first session. Users were guided through page analysis, prioritized issues, and concrete fixes without requiring CRO expertise.

The system translated complex heuristics into understandable signals, allowing users to move from insight to implementation without breaking flow or context.

Result

Sustained product-led growth

The launch and experience design of Boostra resulted in a fourfold increase in trial-to-paid conversion and a consistent 30% average conversion uplift across analyzed pages. Improvements were driven by reduced uncertainty, faster time-to-value, and clearer action paths.

By embedding decision logic directly into the product experience, Boostra achieved scalable growth without relying on heavy sales, incentives, or manual consulting. The result is a repeatable, product-led revenue engine built on clarity and execution.

Before Boostra, optimization felt like educated guessing. Now every decision is grounded in clear, prioritized guidance. It fundamentally changed how we approach conversion and growth.

Before Boostra, optimization felt like educated guessing. Now every decision is grounded in clear, prioritized guidance. It fundamentally changed how we approach conversion and growth.

Alex Tyshchenko, Founder Boostra