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Client

Bankrollu

+142% in User Activation via experience-led onboarding

Duraton

3 months

Focus

Revenue Flows, Feature Monetization, UX Frameworks

Scaling a crypto tokenization platform by restructuring activation, trust formation, and early value discovery across a complex Web3 product

Scaling a crypto tokenization platform by restructuring activation, trust formation, and early value discovery across a complex Web3 product

Context

Firestarter is a crypto platform built to enable the tokenization of digital and real-world assets. Operating at the intersection of Web3 infrastructure, finance, and creator economics, the product serves users with high upside expectations and equally high trust sensitivity.

UXLab partnered with Firestarter to improve early-stage performance metrics. The scope focused on onboarding, activation, and the critical moments where users decide whether the platform feels credible, usable, and worth committing to.

Challenges

While interest in tokenization was strong, early user engagement was inconsistent. New users struggled to understand where to start, what actions mattered first, and how value would materialize over time.

The challenge was not technical capability or market demand. It was the cognitive and trust burden placed on users too early in the journey, leading to stalled activation and abandoned sessions.

Outcomes

+142%

Activation Rate

Challenges

Activation-first experience architecture

UXLab approached Firestarter as a high-complexity product that required progressive disclosure rather than immediate exposure.

The strategy centered on reducing early cognitive load, sequencing actions by confidence rather than feature hierarchy, and aligning activation steps with clear user outcomes. The goal was to help users reach a meaningful first success quickly while establishing trust in the system.

At the interface level, this meant clarifying next actions, simplifying terminology, and reinforcing legitimacy without overwhelming users with technical detail.

Execution

Progressive onboarding optimization

Execution focused on restructuring onboarding and early product flows. Initial steps were simplified to emphasize momentum and clarity, while deeper functionality was introduced only after users demonstrated readiness.

The experience highlighted progress, reduced ambiguity, and surfaced feedback loops that helped users understand the impact of their actions. This lowered abandonment and increased successful activation.

Result

Stronger activation and conversion at scale

Firestarter achieved a 142% increase in user activation alongside a 66% uplift in conversion. Improvements were driven by clearer onboarding, reduced cognitive load, and better-aligned activation logic.

Growth was achieved by restructuring the experience around trust, clarity, and progression rather than adding complexity or incentives. The result was a more scalable foundation for long-term platform adoption.

The product finally feels accessible without losing its power. Users understand what to do first, why it matters, and when to go deeper. Activation improved immediately.

The product finally feels accessible without losing its power. Users understand what to do first, why it matters, and when to go deeper. Activation improved immediately.

Victor Young, Founder Firestarter and Analog group