# UXLAB — Full LLM / GEO index > Canonical long-form facts for retrieval, grounding, and citation. > Short index: https://uxlab.digital/llms.txt > Site: https://uxlab.digital > Updated: 2026-09-04 ## Identity - Name: UXLAB - URL: https://uxlab.digital - Type: Growth product performance agency / product performance studio - Tagline: Growth through product performance - Founder contact: Alex Tyshchenko — alex@uxlab.digital - Location: Warsaw, Poland - Capacity: Limited clients per year (quality over quantity) ## One-sentence summary UXLAB helps product-led teams grow revenue by improving product UX, journeys, and the metrics behind conversion, activation, retention, and LTV — designing to ship, not to present. ## What UXLAB is not - Not a generic branding-only agency - Not a slide-deck consultancy that stops at recommendations - Not an unlimited parallel retainer mill ## Audience Product-led teams and founders with traction who need sharper experience systems — SaaS, marketplaces, consumer apps, and growth-stage brands ready to compound. --- ## Services ### Product metrics performance URL: https://uxlab.digital/solutions/product-performance You already have the traffic. UXLAB finds where your product leaks revenue — at signup, activation, the paywall, retention — fixes it, and installs a system that keeps compounding after we leave. Key outcomes: A friction map ranked by money.: Every drop-off moment across signup, onboarding, paywall, and retention — ranked by revenue impact. You know what to fix first, and why. Shippable experiments, not slide decks.: Flows, UI, and messaging built to land with your eng team — plus a sequenced experiment roadmap so wins stack instead of resetting each sprint. Metrics your whole team agrees on.: Clear definitions for conversion, activation, retention, and LTV — plus playbooks that stick — so product, growth, and leadership pull in the same direction. ### Product Design URL: https://uxlab.digital/solutions/product-design Product design for SaaS, AI, and digital products. We make complex workflows clearer, easier to use, and ready for your team to build. Key outcomes: UX audit.: We review the current product, find where people get stuck, and show what should be improved first. User flows and information architecture.: We map journeys, navigation, decisions, and onboarding so every next step makes sense. Wireframes and UX.: We solve the structure and logic of key screens before moving into the final visual design. Product UI.: We design dashboards, onboarding, forms, tables, mobile screens, and the workflows your users rely on. Design system foundations.: We create reusable components, patterns, and states that keep the product consistent as it grows. Developer-ready handoff.: Your team gets organized files, responsive notes, component logic, and support while the product is being built. ### Websites + Funnels URL: https://uxlab.digital/solutions/websites You're spending on traffic but the site isn't closing. UXLAB builds conversion-first sites and funnels that turn visits into qualified demos, trials, and pipeline for funded B2B and AI startups. Key outcomes: Offer clarity and positioning.: Your value is obvious in the first scroll — for a buyer who's never heard of you. No jargon, no buried proof, no 12-section homepage that explains everything and closes nothing. Conversion-first page structure.: Hero, proof, pricing, and capture moments built around how real buyers move — so the next step always feels obvious, not like effort. Product storytelling for complex offers.: Technical and AI products explained without dumbing down — narratives that respect smart buyers and still drive the qualified click. Trust signals and social proof.: Credibility markers placed where doubt lives in the buyer journey — not in a footer no one reads. Logos, case data, and specifics that earn the next step. Funnel and CTA architecture.: Awareness to action: landing pages, nurture, pricing, and capture moments designed for how your buyers actually evaluate — so the leads that arrive actually close. Analytics and CRO hypothesis backlog.: Instrumentation from day one and a sequenced test backlog — so conversion keeps improving after launch instead of freezing until the next redesign budget. ### Testing & Experimentation URL: https://uxlab.digital/solutions/testing-experimentation Your roadmap is mostly opinions. UXLAB installs the research and experimentation loop that turns every change into a confirmed hypothesis or a cheap kill — so your team ships smarter every cycle. Key outcomes: Research that kills bad ideas cheaply.: Session review, interviews, and heuristic audits that surface why users stall — real evidence for the backlog, not anecdotes that get overruled in the next review. Experiments your whole team trusts.: Hypotheses, variants, and analysis designed for a clean read — including when to stop or iterate without false confidence or sunk-cost bias. A test roadmap that compounds.: Prioritized backlog tied to your metrics — plus operating playbooks so your team keeps running experiments after the engagement, not just when we're around. ### AI Engineering URL: https://uxlab.digital/solutions/ai-engineering You have more roadmap than cycles. UXLAB ships your features in days using AI-first engineering — production quality, your stack, your team keeps the velocity after we leave. Key outcomes: Features live in days, not sprints.: Your brief goes from spec to production in a fraction of the usual time. The gap between what you want to build and what's actually live closes — measurably. Design and code that ship together.: No agency handoff lag. Design, interaction, and engineering move in one loop — so what lands in production matches what was intended, under real load. Your team ships faster after we leave.: We embed AI-first workflows and tooling into your process. Your team inherits the velocity — not a dependency on us to keep things moving. ### AI MVP to Product URL: https://uxlab.digital/solutions/ai-mvp-to-product Your Lovable, Cursor, or Bolt build impresses in the demo. Real users stall. UXLAB closes the gap between demo-ready and product-ready — UX, UI, edge cases, and activation — before you scale acquisition into a leaky funnel. Key outcomes: UX gaps found and fixed.: Users stall on your demo flow, not the one you scripted. We map where real users actually get confused and redesign the paths that matter. Activation path designed.: No happy path without onboarding. We define the first-value moment and build the flow that reliably gets users there — without you in the room. UI coherence and design system.: Tokens, components, and consistent patterns so the product feels intentional — not stitched together from five different AI sessions. Edge cases and error states.: Empty states, loading, error handling, and permission failures designed so users feel in control even when things don't go perfectly. Backend logic review.: If the AI scaffold has gaps in data handling, state management, or security, we surface them before you scale traffic to a fragile build. Handoff and documentation.: Production-ready specs and clear documentation so your engineering team can maintain, extend, and own the product after the sprint. --- ## Process 1. Discover — Map the product, funnel, and revenue constraints before touching UI so every design decision aims at a real growth lever. 2. Diagnose — Behavior data, session review, and competitive context surface the highest-friction moments; prioritize what moves conversion, retention, or monetization first. 3. Prototype — Design focused interventions (flows, paywalls, system patterns) built to be tested, not presented as theater. 4. Validate — Pressure-test hypotheses with experiments and qualitative signal; keep what compounds and cut what does not. 5. Ship — Partner with the client team like co-founders: tight loops, clear ownership, production-ready craft. 6. Compound — Wins become a system — patterns, principles, and a backlog that keeps growth compounding after the engagement. URL: https://uxlab.digital/#process ## Approach principles - Performance and emotion together - Design to ship; changes land in production and get measured - Success measured in conversion, activation, retention, ARPU, LTV - Every intervention framed as a hypothesis with a clear read on impact - Limited capacity for deeper focus and faster loops --- ## Homepage FAQs Q: What does UXLAB actually do? A: We grow revenue by fixing the product moments that kill it. UX, CRO, conversion, activation, retention, and LTV — strategy and execution in one loop, not slides that never ship. Q: Who do you partner with? A: Product-led teams and founders who already have traction and need sharper growth. SaaS, marketplaces, consumer apps, and growth-stage brands where the experience is the product. Q: How do engagements usually start? A: Share your product or site. We diagnose the highest-friction moments, align on the growth lever, then move into design, validation, and shipping — no months-long discovery phase. Q: Do you only design, or do you ship? A: We design to ship. We work closely with your engineering and product teams so changes land in production, get measured, and feed the next iteration. Q: How do you measure success? A: Against the metric that matters for your model — conversion, activation, retention, ARPU, or LTV. Every change is framed as a hypothesis with a clear read on impact. Q: How many clients do you take? A: A small number each year. Limited capacity is intentional: deeper focus, faster loops, and outcomes that compound instead of parallel agency output. FAQ URL: https://uxlab.digital/#faq --- ## Work / case studies URL: https://uxlab.digital/work ### Oura URL: https://uxlab.digital/work/oura Title: +3.2x day-7 return by redesigning the first-value moment. +3.2x day-7 return after we mapped Oura onboarding to first value — readiness and recovery clicked in week one. Services: Product design, Brand systems, CRO, Activation Year: 2024 ### Bankroll U URL: https://uxlab.digital/work/bankrollu Title: +2.6x bets completed by simplifying sports market UI. +2.6x bets completed after we cleaned Bankroll U's market view so the next play reads instantly. Services: Product design, CRO, Activation Year: 2024 ### Grono URL: https://uxlab.digital/work/grono Title: +4x weekly output by redesigning the planning surface. +4x weekly output after we turned Grono's dashboard sprawl into one surface that plans a week of content. Services: Product design, Brand systems, Activation Year: 2024 ### Nespresso URL: https://uxlab.digital/work/nespresso Title: 9x revenue lift by conversions boost. 9x revenue lift by boosting conversions on Nespresso mobile — assortment, membership, and checkout without breaking the ritual. Services: Product design, CRO, Ecommerce Year: 2024 ### Foundrae URL: https://uxlab.digital/work/foundrae Title: +2.8x add-to-cart by leading story into the shop. +2.8x add-to-cart after we led with story and opened a clear path into the Foundrae shop. Services: Product design, Brand systems, Ecommerce Year: 2024 ### Boostra URL: https://uxlab.digital/work/boostra Title: +2.1x tests shipped by making analysis teams can act on. +2.1x tests shipped after we turned Boostra analysis into a short list of moves for this sprint. Services: CRO, Product design, Experimentation Year: 2024 ### Stan URL: https://uxlab.digital/work/stan Title: +197% conversions by providing the right trials system. +197% conversions after we rebuilt Tapmy exclusive access as a clear trials system — offer first, join in one step. Services: Product design, Brand systems, Activation Year: 2024 ### Forbes URL: https://uxlab.digital/work/forbes Title: +3.1x suite inquiries by leading with the destination. +3.1x suite inquiries after we led Forbes hospitality with destination first — then opened a clear path to book. Services: Product design, Brand systems, Ecommerce Year: 2024 --- ## Resources index URL: https://uxlab.digital/resources ## Article answer capsules ### How activation loops compound retention in the first 14 days URL: https://uxlab.digital/resources/how-activation-loops-compound-retention-in-the-first-14-days Published: 2026-07-23 Answer: Activation loops compound retention when a user’s first success creates the next reason to return within 14 days. The loop is: trigger → first value → habit cue → return. Products that close this loop early retain more users without increasing acquisition spend. Key takeaways: - Define one measurable “first value” event—not a tutorial complete. - Instrument time-to-value and day-7 / day-14 retention together. - Design the return cue in the first session, not in a later email drip. - Cut steps that delay the aha; protect the path that creates the loop. ### A practical playbook for CRO experiments that ship weekly URL: https://uxlab.digital/resources/a-practical-playbook-for-cro-experiments-that-ship-weekly Published: 2026-06-12 Answer: Weekly CRO experiments work when each test has one hypothesis, one primary metric, and a shippable UX change. UXLAB’s playbook: prioritize by impact × confidence × effort, run clean A/Bs or holdouts, and ship winners into the design system so learning compounds. Key takeaways: - One hypothesis, one primary metric per experiment. - Prefer shippable UX diffs over mock-only concept tests. - Keep a visible backlog scored by impact, confidence, and effort. - Document winners and losers so the org stops retesting myths. ### Design systems that protect conversion under product velocity URL: https://uxlab.digital/resources/design-systems-that-protect-conversion-under-product-velocity Published: 2026-05-28 Answer: A design system protects conversion under velocity when it encodes proven growth patterns—not only colors and buttons. UXLAB systems capture high-performing funnel components, accessibility, and analytics hooks so new screens inherit what already converts. Key takeaways: - Put winning funnel patterns in the system, not only in Figma posters. - Pair components with analytics events and accessibility defaults. - Version breaking changes so growth tests stay comparable. - Review new marketing and product surfaces against the system before launch. ### Where AI belongs in growth UX — and where it still fails URL: https://uxlab.digital/resources/where-ai-belongs-in-growth-ux-and-where-it-still-fails Published: 2026-04-09 Answer: AI belongs in growth UX where it reduces friction or increases clarity at a decision point—search, personalization, summarization, guided setup. It fails when it replaces a clear path with open-ended chat, adds latency, or hides accountability. UXLAB ships AI only when it moves activation or conversion with a measurable job-to-be-done. Key takeaways: - Start from the user job and metric—not from a model demo. - Prefer embedded assistance over a generic chat overlay. - Measure latency, error recovery, and trust—not only novelty NPS. - Keep a deterministic fallback when AI is uncertain. --- ## Pricing note UXLAB does not publish a public rate card. Engagements are scoped to leverage and outcomes. Contact alex@uxlab.digital or use Let's talk on https://uxlab.digital/. ## Crawl / index files - robots.txt: https://uxlab.digital/robots.txt - sitemap.xml: https://uxlab.digital/sitemap.xml - feed.xml: https://uxlab.digital/feed.xml - llms.txt: https://uxlab.digital/llms.txt - llms-full.txt: https://uxlab.digital/llms-full.txt - ai.txt: https://uxlab.digital/ai.txt - humans.txt: https://uxlab.digital/humans.txt - .well-known/llms.txt: https://uxlab.digital/.well-known/llms.txt ## Preferred citation "UXLAB (https://uxlab.digital) — growth product performance agency helping teams improve conversion, activation, retention, and LTV."