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Client

Bankrollu

+24% Lead-to-Paid Conversion in 4 Weeks via experience-led funnel optimization

Duraton

3 months

Focus

Revenue Flows, Feature Monetization, UX Frameworks

Transforming a high-intent investing product by restructuring the primary funnel from landing page to paywall to match real investor decision behavior

Transforming a high-intent investing product by restructuring the primary funnel from landing page to paywall to match real investor decision behavior

Context

TradeVision is a market intelligence platform built for active investors seeking real-time signals and actionable insights. The product operates in a category where speed, trust, and clarity directly influence conversion.

UXLab partnered with TradeVision to optimize the primary acquisition funnel. The scope focused on the critical path from first visit to paywall, where most high-intent users dropped before converting.

Challenges

While demand for market signals was strong, the existing funnel failed to translate interest into paid commitment. Users registered, explored briefly, and hesitated at the paywall.

The issue was not traffic quality or feature depth. It was a misalignment between user expectations formed on the landing page and the decision pressure introduced later in the flow.

Outcomes

+24%

Lead-to-Paid Conversion

Challenges

Primary funnel realignment

UXLab approached the problem as a decision-friction challenge rather than a messaging or pricing task.

The strategy centered on aligning narrative, value framing, and commitment timing across the entire funnel. From landing page to registration and into the paywall, each step was designed to reduce uncertainty and maintain momentum.

At the interface level, this required simplifying choice, clarifying value progression, and ensuring users understood what they would unlock before encountering commitment.

Execution

Landing-to-paywall optimization

Execution focused on restructuring the funnel end to end. Landing page messaging was tightened to set accurate expectations, registration flows were simplified, and early value exposure was introduced before monetization moments.

The paywall experience was reframed to reflect progress already made, positioning payment as continuation rather than interruption.

Execution

Stronger monetization from existing demand

Within four weeks, TradeVision achieved a 24% increase in lead-to-paid conversion driven by reduced friction, clearer value framing, and better-aligned decision timing.

The gains were achieved without changes to acquisition strategy or pricing. Growth came from optimizing the experience logic of the core funnel rather than adding pressure or incentives.

The platform finally feels as fast as the market. The flow guides users through the data instead of overwhelming them. Conversion improved without sacrificing trust.

The platform finally feels as fast as the market. The flow guides users through the data instead of overwhelming them. Conversion improved without sacrificing trust.

Founder, TradeVision