Deliverables:
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Introduction
We have a rich history with Emma Sleep, having collaborated closely over the years. As their team focused on growth in the early days, we helped them move beyond just the sleep experience and elevate how they engage with their users.
Challenge
Not enough value for users to use mobile app on a daily basis.
Solution
Bring a product mindset to take Emma Sleep from a simple mobile app to an educational hub with personalised tracking and recommending experience.
People typically visit Emma Sleep with strong questions about sleep quality. Why can’t I sleep? How do I find more energy after sleep? etc.
Bringing the Sleep Challenges, Sleep Scan, and Daily Routine categories to the forefront invites users to dive further into mindful living and creates opportunities to discover everything Emma Sleep has to offer.
I’m consistently amazed at the quality of work UXLab produces. From day one UXLab just got our UX, created stunning flows, and ensured the whole process ran smoothly.
Felix Focken, CEO (Emma Sleep)
Bringing Sleep Challenges
Yeah, it was a game changer - bring Sleep Habits as a feature which is training user behaviors on a daily basis.
Sleep Reports
Creating Sleep Reports on a daily basis helping users to make sure everything is going well or they have to change something in their daily routine
Everything started with breathing analysis, as it was the quickest and most useful solution for users.
Presenting the data in a playful UI helps users interpret it in an understandable way, and even when something isn’t clear, the AI assistant is there to help.
AI Assistant
Yeah, an AI assistant—nothing special these days. However, this one uses a unique training model based on merging several other machine learning models.
A design system crafted for efficiency and scalability.
