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Introduction
Creating a standout digital experience for one of the world’s most renowned brands, we teamed up with Nespresso to redefine their online presence, enhancing brand engagement through a product-driven approach.
Challenge
Not enough enhances brand engagement, poor user experience, and just another website which is selling coffee products
Solution
Designing an innovative digital platform for a globally recognized brand, we partnered with Nespresso to transform their online experience, creating a seamless, user-centered journey that strengthens brand connection and elevates product engagement with exceptional conversion rate.
The vision
Create a responsive platform that effortlessly integrates brand storytelling with a seamless shopping experience.
This vibrant, brand-focused destination showcases personality while providing a smooth, effortless shopping experience.
Close-up of the mobile Nespresso shopping website.
As part of a broader initiative to elevate and enhance Nespresso's digital experience, we redesigned each product detail page in both design and functionality. Our goal was to integrate more editorial elements while highlighting details and tools that drive conversion.
Improvements focused on product features and functionalities
A streamlined interface lets the unique storytelling of each product take center stage while adhering to eCommerce best practices.
In the specifics.
Nespresso’s revamped design system, Holistic, enhances efficiency and delivers consistent experiences across all platforms at scale.
We aimed to develop a design system for Nespresso to guarantee consistency and optimal performance at scale. The navigation emerged as our primary focus, utilizing a blend of functional and expressive motion to create an innovative wayfinding solution that directs and engages users effectively.
Loyalty
What if loyalty involved presenting brand enthusiasts with a refined and exclusive assortment of member benefits and branded identity merchandise?
To enhance the newly elevated digital experience, our team imagined the future of loyalty with Nespresso, drawing inspiration from the intimacy of close relationships and branding it as "The Fold."
Branding
