VALYŌU Furniture
Client
VALYŌU Furniture
Duration
7x(2-Week Design Sprint)
Focus
Optimize the Core User Flow → Checkout · Homepage · Subscription · Mobile UX
Our objective was to bridge the gap between high-end designer aesthetics and accessible furniture pricing. We aimed to evolve the Valyou digital experience into a curated interior gallery that builds consumer trust through editorial storytelling, immersive 3D visualization, and a frictionless path to high-ticket conversion.
- The Trust Barrier: Overcoming the hesitation of purchasing high-ticket furniture without a physical ``sit-test.``
- Visual Disconnect: Elevating the brand aesthetic from ``discount warehouse`` to ``premium interior design.``
- Choice Paralysis: Navigating a massive 10,000+ SKU catalog without overwhelming the user experience.
- Tactile Education: Communicating material quality—like spill-proof fabrics and solid oak—through a flat screen.
- Conversion Velocity: Streamlining the heavy mobile traffic from social media into a lightning-fast checkout flow.
An intuitive discovery experience.
We reimagined the collection grid to act as a digital mood board. Users can now explore ``Scenes`` rather than just categories, allowing them to visualize complete rooms and move from inspiration to purchase in a single flow.
Design for the modern curator.
The interface was built to mirror the brand’s minimalist, trendy aesthetic. Using clean grid structures and cinematic product photography, we created a visual rhythm that guides the user through the brand’s multi-brand ecosystem.
To maximize AOV on high-ticket furniture, we redesigned the slide-out cart to act as a digital design assistant. By implementing a ``Complete the Look`` recommendation engine, we encouraged users to add matching accents—like pillows or side tables—directly within the checkout flow. We also integrated flexible financing options (Buy Now, Pay Later) at the point of decision, removing the final barrier to purchase and increasing conversion by 26%.
Transforming high-ticket browsing into confident action.
Buying furniture online requires a high degree of confidence; our goal was to make that ``Add to Bag`` moment feel effortless. We introduced a ``Complete the Scene`` ATC feature that allows users to add an entire room’s worth of items with a single interaction. By placing financing eligibility (BNPL) and real-time shipping estimates directly next to the primary CTA, we neutralized price-point anxiety at the most critical moment. This strategic clarity resulted in a +24% lift in ATC velocity and a significant reduction in mid-funnel drop-off.
A PDP designed for high-ticket confidence
To solve the ``visualization gap``, we developed Benefit-Driven modules. We highlighted technical features like ``Spill-Proof Fabric`` and ``10-Minute Assembly`` through bite-sized, visual-first content that removes any barrier to buying online.
We used a refined neutral palette, elegant typography, and seamless transitions to weave a sense of luxury through the experience and draw visitors in.
The new site feels architecturally structured - much like a modern living space.
Frictionless conversion and bundling
We implemented a ``Complete the Look`` logic in the cart, suggesting matching nightstands or accessories. This transformed the cart from a simple checkout step into a personalized interior design assistant.
Focused on the mobile-first lifestyle
With a majority of traffic arriving via social discovery, the mobile UI was optimized for high-speed scrolling, quick-view interactions, and a seamless ``Thumb-to-Checkout`` pathway.
