First fourteen days
A playbook for onboarding, aha moments, and the first paid action without buying more traffic.
Tools used
How it works
01
Name the first value
One action that proves the product works.
- Not ‘completed onboarding’ — a real outcome.
- Time-to-value under a day if you can.
02
Strip the tour
Empty states and defaults beat a 12-step carousel.
- Put the aha on the first screen.
- Trigger help only when the user stalls.
