Best playbooks forconversion-led growth.
Signals, tests, checkout, activation, and research — the loops we run with product teams, not decks.
Signal Playbook
How to set up a conversion-signal system from scratch.
Experimentation loop
A weekly test system that ships winners, not a backlog of ideas.
Checkout leak map
Find the step that silently taxes every paid click.
First fourteen days
The window where a signup becomes a habit — or churns.
Pricing test system
Packaging and price as experiments, not a yearly debate.
Research ops
Interviews and session proof that feed the next ship, not a deck.