Checkout leak map
Map checkout, paywall, and form friction with analytics plus session proof, then test the costliest step first.
Tools used
How it works
01
Instrument every step
If the step is not an event, it is invisible.
- Name steps in the order the user actually sees them.
- Track errors, retries, and payment method mix.
- Join session replay to the same event id.
02
Price the leak
Volume × drop-off × average order or LTV.
- Ignore cosmetic rage-clicks until the money step is fixed.
- Separate mobile vs desktop funnels.
03
Test the tax
Copy, fields, and trust — one variable at a time.
- Cut fields before adding persuasion.
- Prove the lift on live traffic.
