Research ops
A light research cadence: recruit from the funnel, clip the leak, and hand evidence to the test.
Tools used
How it works
01
Recruit from the leak
Talk to people who stalled, not to a generic panel.
- Filter by the same event that failed in analytics.
- Five sessions beat fifty unused recordings.
02
Clip, don’t summarise
The team watches the moment, then tests it.
- Store clips next to the hypothesis.
- Kill research that cannot name a ship.
